Blogging as an Internet Marketing Tool

Blogging is a concept that started in late 90s. It used to be a way to comment an existing web page, an opportunity for visitors and readers to react or voice out one’s opinion.What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1. Blogging is Simple
The simplest way to get your piece on the net is through blogging. No technical skills are necessary, an average man can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, opinions, new product and hope that the truth behind your articles comes out and entice your reader to also try your service or product. If you have your own computer and an Internet connection then you can blog and advertise online.

2. Blogging is Authentic
In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is FREE
Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free web time is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging Builds Credibility
As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page.

5. Blogging Builds Your Market
Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

Subscription, an easy way to get your readers e-mail is to give them an opportunity to subscribe to your blog site Just be responsible in using their e-mail address.

Understand your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences.

Join blog network – A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base.

Using Really Simple Syndication technology. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.

Give your business a boost by effectively using blog as an Internet marketing tool.